INSPIRATIONALLY ORIGINAL, THE CREATIVE TALENT AT OUR AGENCY
WILL SUPPORT YOUR BRAND DELIVERY & CORE PROPOSITION
TO YOUR CUSTOMERS IN AN EXCITING WAY.
OPTIMISING BRAND PERFORMANCE IN STORE
Our behavioural research has identified several actions which brand owners can take to improve brand communication in store:
Of course, all of this needs to be considered in the context of the overall brand strategy, the role of the category and the all-important fit with the retailer brand. What is clear is that in-store communication will become increasingly crucial for brand success and that considering this from early stage product development will become a priority.