Imaginative, creative, STRATEGIC...

what we do icons.26.10.png INSPIRE customers


Our design will tell your retail brand story, beautifully delivering your equity

in any environment, for POS or branding & graphic communication.


GUCCI point of sale concept:

to encourage customers

to understand more about the fragrances and

to trial them in an engaging,

inviting and rewarding way >>>


Ignite Retail Agency always look at the retail design from the customers’ point of view and marry that with the brand’s business objective, whilst ensuring own able innovation.  And we do this regardless of the size of the site – whether it’s for a 1m unit or an entire new environment– so maximum customer engagement is reached. 

Part of looking at the customers’ point of view is that we ensure we understand what customers need in order to enjoy the shopping experience more.  So, starting with the current issues / barriers we eventually reach the understanding of what will enable a customer to be more comfortable in the new surroundings and therefore come back time and time.

Today’s consumers expect and demand more than just the product itself – and their wants have a bigger appetite than their needs. It is also accepted that, acting on a conscious and sub-conscious level, the physical retail space can have as much effect upon the consumers’ perceptions of a brand / store as the quality of the goods themselves. So, as a result, brands and stores are increasingly committed to creating a slice of retail theatre when translating the brand to the in-store environment.


When we create in-store designs for our clients, we work with them to assess what the new in-store design needs to achieve.  Frequently, “flexibility, modularity & WOW factor” are vital requirements of the brief.  

Hugo Boss NEW instore fragrance site design


At Ignite Retail Design, we believe that the design of your in-store brand expression is key to driving business in-store and that our strategic design is fundamental to increasing customers' perception of your brand.

Paula Dowie and her team of expert designers whose vast experience in successful retail design with many big brands like Procter & Gamble, Harrods, Marks & Spencer, Paul & Joe, Dolce & Gabbana, Gucci, Lancome, Diageo, Olay and many more... will give you the optimum retail store design for your brand.  Creative, yet practical.


Ignite Design's creative and flexible approach together with our record of delivering above ROI above expectation, has helped many of the world’s leading beauty brands in improving store designs and converting into their customers.

Talk to our expert in retail interior design, Paula Dowie, for a Consultation / Critique about the design of your retail store and how to increase business.